Recycled Fish Online Fly Shop Powered By West-Fly

[Trout Commander]

Yeah, another plug for an online fly shop... BUT, this one is different. West-Fly donates no less than 30% percent of it's profits to Recycled Fish. You can read more below.

As far as the quality of the flies? This is from Brandon Hill at West-Fly:

I have a factory in Sri Lanka, they also tie for Umpqua. The flies are tied on Daiichi hooks, saltwater and some salmon flies are tied on Gamakatsu hooks.

Announcing the Recycled Fish Online Fly Shop powered by West-Fly

New online fly shop delivers high quality flies at low prices, delivers money to conservation.

To catch a fish, an angler needs three things: the know-how, the equipment – and the fish have to be there. The new Recycled Fish Online Fly Shop powered by West-Fly helps accomplish two out of the three. It offers high quality flies at low prices to put the right tools in anglers' hands, and funnels no less than 30% of every sale to conservation efforts to help make strong fisheries with healthy fish populations.

"We don't ever want to be a fishing products company," said Teeg Stouffer, Recycled Fish Executive Director. "We are a non-profit organization. That's why we've partnered with West-Fly, who produces, markets and distributes quality flies. They have created something to help our cause in a new and interesting way."

So does the Recycled Fish Online Fly Shop powered by West-Fly replace standard bricks and mortar fly shops? "Not at all," says Stouffer. "Fly fishing needs locally owned shops – they're part of the culture of the sport. What we're doing complements traditional shops, it doesn't compete with them. We won't, don't, and can't offer casting lessons or fly tying classes, guide services, or boots and waders. We can't tell you what the stream flows look like, or what the fish are eating. But once you figure that stuff out with the help of a local shop (probably after buying an assortment of flies from them), you can order a couple dozen of your favorite patterns from us, or prepare for a destination trip by loading up a fly box with the flies for a faraway water."

The Recycled Fish Online Fly Shop is available at www.RecycledFish.org/FlyShop or by visiting Recycled Fish and clicking on "Fly Shop." West-Fly makes a quarterly donation to Recycled Fish based upon proceeds from the sales. All purchases through the site qualify for donations to Recycled Fish.

About Recycled Fish:

Recycled Fish is the national non-profit organization of "anglers living a lifestyle of stewardship both on and off the water, because our lifestyle runs downstream." The Recycled Fish "Sportsman's Stewardship Pledge" invites anglers to embrace the Stewardship Ethic and join the organization, free of charge. The SAFE Angling Program — Sustaining Angling, Fish and Ecosystems — is a way to help anglers embrace a lifestyle of stewardship on the water. It involves catch and release fishing, including the use of single barbless hooks, biodegradable lures, and non-toxic lead-free weights. Recycled Fish also educates anglers about invasive species, habitat loss, waterway litter and pollution prevention, urban fisheries, and increase participation in recreational fishing for both adults and children. For more information on the 501©3 group go to: www.recycledfish.org

[Wayne SW/MO]

So uh, what fish do they recycle? Do they make them into playground equipment or do the actually make them into fish again?

[Trout Commander]

So uh, what fish do they recycle? Do they make them into playground equipment or do the actually make them into fish again?

Wayne, it's called catch and release. I've seen you practice it, but I know the term was coined well after you started fishing.

[FishinCricket]

Wayne, it's called catch and release. I've seen you practice it, but I know the term was coined well after you started fishing.

Yeah, but (to be fair) humans hadn't quite created a cohesive language at that point in the evolutionary process, right?

[FishinCricket]

Frankly, I am still not sure about "not-for-profit" or "non-profit" companies, anyway.. I mean, how would you like it if someone opened up a not-for-profit glass shop right next door to your place of business?

[Trout Commander]

Frankly, I am still not sure about "not-for-profit" or "non-profit" companies, anyway.. I mean, how would you like it if someone opened up a not-for-profit glass shop right next door to your place of business?

Well I wouldn't like that. But if someone opened up a glass shop next door and gave 30% of their proceeds to Recycled Fish I wouldn't care. You sure you are reading things clearly, Cricket? RF is similar to TU, and West-Fly is for profit, but donates 30% of said profits to RF.

[FishinCricket]

Well I wouldn't like that. But if someone opened up a glass shop next door and gave 30% of their proceeds to Recycled Fish I wouldn't care. You sure you are reading things clearly, Cricket? RF is similar to TU, and West-Fly is for profit, but donates 30% of said profits to RF.

I bet you'd care if you owned the joint!

[Outside Bend]

I kinda felt the same as Cricket- it seems like a worthwhile cause, one I'd be happy to support. But lots of fly shops day-to-day sales aren't $600 rods, $400 reels, or $200 boots. They're the small stuff- leaders, tippet, flies, indicators, tying materials, stuff like that. In the saturated marketplace that is fly-fishing, even those little sales matter. It's self evident- if small sales were such a nominal part of a flyshop's business I'd think West-Fly would be a bit more equitable than splitting the money 70-30. Not saying the charity isn't a good cause, but they will be taking market share away from someone, and personally I'd rather make a direct $25 donation and have it all go to charity than buy $25 in flies and have 30% of that go to charity.

I liked the bikini ice fishing brigade, though