Each to his own.... I won't buy the high dollar spinner baits (stick to war eagle) or Cranks (wiggle wart and fat free shad) but a few lures are worth the extra money. IMO the Sammy (lucky craft top water) and mega bass are worth every dime. I have a box full of smithwicks. They catch fish. You don't need a mega bass to catch fish, but it sure helps. You don't need a corvette, but it sure drives a lot nicer than a Honda. The Mega bass flat catches fish. I wish they did not produce the result that they do as I would settle for $8 xraps, but results matter. I boat at least 50% more fish on the high dollar jerk baits than the cheaper baits. The paint jobs and hooks are much better. A jerk bait may sit in front of a fish for 15 seconds before they eat it. The small details make a BIG difference at that stage. If you get a good lure retriever, you will rarely, if ever lose a mega bass. The fish wear them before you lose them.