I guess my answer to this question is, Yes I would pay more for customer service, I do it all the time. There is a reason I'm willing to pay 5% more for food at Target over going to Wal-Mart and waiting in line for 15 mins. I also use my local MFA, and TruValue, I can feed and chainsaws cheaper but I like the customer service. It sucks that everyone is out to save a few bucks, plus I've never seen a deal a bass pro, they might have major buying power but they never pass that along. Add one more thing, foreign vehicle regardless of where assembled do not park in my driveway, I buy local and American when I can, or until customer service or product turns to crap!! There are compeditors in every market, what sets them apart is customer service and product dependability.