The intimidation factor shouldn't even exist... but it does. It almost did me in at 10 years old walking into skateboard shops asking too many questions. I'll never forget the guy that said " Hey Champ, what can we do you for ?". What a question for a bleary eyed kid looking to get into a sport, or a new interest. ?~?~?
Not knowing.. the feeling of being taken advantage of.. it's always there in the back of your mind... until you do your homework on your own and take more in..
If you really feel out what you want by asking and acting (demo'ing a rod, trying out a new to you line.. or tying on a vise you like, even opening a package to see it has what you seek) ... that's when the fly shops really turn the corner - cause they know you are more serious.
Nothing used to make me laugh more than a fly shop in CO ... those guys hardly even noticed anyone came in, let alone ask if you needed any help - EVER. They came off snooty... snobbish at first... til I asked some questions. Then they told me - We do not scare off our customers, we let them come to us.
Brilliant strategy from here in 1980 in an old Victorian house :
To here :
Sure wish I get back to see this new shop in the ... next few months.
Anyone running a fly shop should read Jack Sayers book, The Fly Tackle Dealers Guide to Success - published by the Fly Fishing Business Foundation. It is a business operations and growth book, highlighting everything from training, merchandising, margins, markdowns and pure fly fishing business economics.
It'll sure make you see things from a different angle. A better educated one - from both sides of the counter.