FLW changed its name

[jeb]

I didn't realize until watching the local news yesterday that the FLW has changed it's name from Forest L Woods to Fishing League Worldwide. I see Ranger is still a sponsor, and even some of the FLW's website pages still say Forest Wood (like the About Us page). I wonder why they are changing it?

[fishinwrench]

Did they get Wal-mart dropped in the process ?

[J-Doc]

Walmart has dropped them before. If they did, they could get them back. Possibly. Dpeneds on if Walmarts proffit margins increase back to where they were. They have been taking a hit in the last couple years. Hit is relative but compared to what they are used to, it's created concern for them.

Why they changed? Not sure. Trying to reinvent themselves because they have not been as successful as they once were. I see this as a bad change. Trying to open the door to other boat sponsorships is probably the main reason.

But Fishing League Worldwide sounds like New World Order to me. Lol!! Why not just change the organization altogether? Completely new name and structure? There is BASS and Major Leaugue Fishing now, why not Bass Championship League or some other way cooler and catchy name? I get trying to keep the previous heritage or not reinventing the name (probably too difficult to come up with a great name), but taking Forest L Wood out of FLW is a mistake I think.

[kjackson]

I ain't gonna touch this except to say that part of the reason for the name change is because FLW is now sanctioning tournaments outside the U.S. While it could have kept its original name, the addition of "Worldwide" certainly draws attention to the possibility of events in other countries leading to the big show.

The inclusion of Canada makes me think that there is the possibility of FLW restarting its walleye series. Dunno, y'know...

[J-Doc]

Ahhh......

Well that could be a reason. Explains it a bit more. Well Ihope it works for them. I really do.

[Guest]

EFL

Expensive fishing league