very helpful feedback......... I would not ask the question if I was not willing to take the advice given, and it sounds like I need to:
1. Read, study , read some more about the fish I am trying catch and not as much about the baits or new hot lures.
2. Hire a guide. I don't know exactly why I was against it initially, but this many positive opinions about it cant be wrong. I would not hesitate to use a consultant in my day job, but never thought of hiring a guide for my hobby. Kind of funny how that works. So it looks like I need a consultant (guide) for my hobby.
Thanks to all of you who took the time to reply and help me out, also thanks for sharing your knowledge. I appreciate how open you guys are about what is working for you.