I agree with everyone, the Yeti's price tag is exorbitant. But, the reason I was asking was for comparison between the Yeti and it's price/popularity vs. other brands of rotomolded coolers such as the Grizzly, Orion, Igloo, Orca, Engle, etc.
On the flip side, for anyone that just needs to keep drinks cold for a day of fishing, there's not point in spending several hundred $$ to do it. But for multiple day float trips, long road trips, wanting to look like your the shiz, a beefier cooler is almost a must.