I haven't paid a great deal of attention to the megabass jerk baits to know if the work done to them is worth the price tag. I have a tough time even paying the 15 dollars for some of the lucky Craft baits. I will say that I'm sure a tree has no problem catching your 30 dollar jerk bait equally as well as your 8 dollar one. The flip side to that is your not supposed to fish jerk baits in trees ;-). Like a lot of things now I feel fishing gear be it lures, rods, reels, line etc is broken down into enthusiast quality or price, and then the more layman' markets. In the end I guess it comes down to what you can afford and what you're confident in. Maybe you don't mind spending 20+ on brand x because you feel they "run true" or have a better quality finish or hooks etc. On the flip side the 7-8 dollar strike king that has a decent finish and good enough hooks for the job doesn't break your bank and you aren't as upset should you lose it. No doubt there's people who love brands like megabass and I do believe they make some very high quality gear so I can see why but I feel for most fishermen just out enjoying the sport of it all and break up the 9-5 monotony of the week will be served just fine with brands like strike king.