Being in the 'room' business, I understand why they do it. It's supply and demand- economics 101. At the end of the year, a motel has to make a profit to stay in business (simplified version). Because Joe on the corner is getting $29 per night in a slow time a year, most everyone else with the same amenities will get the same rate. But when everyone's full and there's big demand, motels 'make up' for the low rates and get higher rates, when they can get it. Hopefully the average rate meets their budget.
We started at the very beginning to set our rates as low as our budget could stand with a flat, year-round rate. Why? Cause it's much simpler to remember one rate than a bunch of rates. That and we can get away with it. We offer amenities that no one on the strip can match so we have little competition. We can get $59 in the dead of winter when some motels get $19. Then we get $59 in the peak of season when a simple motel gets $79. But then we're not 'normal'.
Don't even get me started on AAA (AARP) discounts. We've always tried to give young families a discount and NOT the retired folks. I always figured AAA(AARP) -aged people have had their chance to build a nest egg but younger people have not had the time and need alittle help, esp with kids. That's why we don't charge for kids under 18 (as "extra"). But I have to say, we got our AAA (AARP) cards not long ago- I told Marsha I'd never use them. The FIRST time she called and got a room in St Louis, she mentioned AAA (AARP) and got $40 knocked off the rate. It ticked me off they'd charge that much more for non AAA (AARP) members (younger people) but did I take the discount- you bet cha!
yes this was edited...