The bottom line is you fish what works for you ... from a $4 Academy bait to a $20 (on up to $40) Megabass, and that differs from person to person and from day to day. Before anyone labels me a defender of the premium lures, I personally embrace the $7 Luck-E-Strike jerk baits, with some $12-$14 Spro McSticks sprinkled in.
I do own some Megabass baits and I've had more quality problems with them than any other brand. A suspending jerk bait is a tedious creation and some never work right out of the package. I can understand how that can happen in mass production, although I can understand it a lot more at $7 a whack than $25.