I would bet that you're right about location over lure. I just throw what I'm confident will get me a bite when I get around one. Chances are, those fish would've hit a Megabass, McStick, Rogue, Shadow Rap, X-Rap, Strike KIng or any number of other stickbaits.
Regardless, the RC STX replicates a Megabass Vision 110 pretty well for a fraction of the price.