It is a sweet looking rod. Tyler with your comment about it making "sounds", I can see in the future that we'll have rods so sophisticated that they'll be able to tell, based on the type of vibration, wiggle, bottom firmness, etc, what it is that your lure is encountering. They'll have little speakers built into the butt (with volume control of course) that will announce to you what it is, such as "Rock", "Log", "Mud", or, of course what we would all want to hear, "FISH ON!". The really good rods of the future will be able to tell you what species of fish it is and how big.