I've owned rods from Cabelas, TFO, and Orvis. Lots of great companies out there but it comes down to Customer Service for me.
Cabelas - 9'5wt, good starter for me (I broke it this yr - 6yrs of hard use) and great customer service. Replaced with TFO purchased from them and it was damaged in shipment...they overnighted my TFO and I used the new box to return the damaged rod. No questions asked!
TFO Pro. II 9'5wt - very happy with it, very smooth and nice flex...just my speed. It's may newest. Haven't had to use CS yet, but hear great things about it.
Orvis Encounter 9'8wt for trips to SELA to chase redfish, and my local bass/carp. Orvis makes quality products, if you want a good set-up can't go wrong with them. I've been very happy with Orvis. Best CS I have experienced. They made a mistake on 1 order, that totaled $25....and they refunded the order but didn't ask for the merchandise back. They also sent the correct items a few days later. A month later I received an apology letter and $25. gift card. Top notch CS!!