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Posted

Does anyone else get American Angler? There is an article about Ross Reels and Scientific Anglers being bought by Orvis. I wonder if it will change the brand quality at all. I'm not big on Ross Reels but I have several SA fly lines.

Interesting

Posted

I don't think this is Any super new news but I could be wrong.

I haven't heard much changing with them between the companies, but it does help give the two a stable base to stand on in a rough market.

Posted

This happened several months ago. there is going to be a small amount of rebranding but otherwise its pretty much all staying the same.

"When you do things right, people wont be sure you've done anything at all."

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