Some disassembly required...Pure Fishing changes

[kjackson]

Pure Fising is in the throes of reorganization. When Newell Rubbermaid bought Jarden (which owned Pure Fishing) this year, it was obvious that some changes would be made. Now those changes are beginning.  According to reports, the marketing department has been gutted, and it looks like some of the brands will be sold or killed. Apparently, Abu, Berkley, Penn and Shakespeare will be retained, but other brands--Spiderwire, Sebile, Johnson and Mitchell-- will go. I expect product lines will be trimmed so if you've got a fave in any of the lines, you might want to buy duplicates...

[Phil Lilley]

http://www.news-leader.com/story/news/business/2016/12/02/springfield-based-fishing-product-supplier-no-not-bass-pro-acquired-private-equity-firm-lews-fishing/93129532/