This old article from a Harvard Law School journal, isn't about fishing rods, but it pertains to the general topic of price structure. Some of you may remember the story of how Bausch & Lomb was charging four different prices, ranging from $3 a pair to $70 a pair, for exactly the same contact lense:
leda.law.harvard.edu/leda/data/277/Delacourt,_John.html
(Edit: You have to cut-and-paste the entire URL in your browser. The comma breaks it up on the screen.)
Actually, that practice isn't terribly uncommon in consumer sales. For example, Walmart used to carry an Atkins low-carb line of chocolate candies from Russell Stover. It also carried, and still carries, a sugar-free line of Russell Stover chocolates. A bag of Atkins chocolates sold for about $2.49. A bag of sugar-free chocolates sold for $1.69. The weight of the bags was identical, the chocolates were identical, the nutrition list was identical. The only difference was the color of the bag, and the name. I verified all of this through the Russell Stover headquarters. The RS person explained to me that RS could charge more for the Atkins-labeled product because some people associate low-sugar with diabetic and didn't like the association. They were willing to pay more to avoid it.
Students in marketing classes learn that, for some products, if you want to sell more, lower the price. But for other products, RAISE it.