I don't feel bad about buying anything if I can afford it.  I don't base my guilt of buying or not buying on what others are spending.  Bottom line for me is if I spend too much on fishing lures or equipment, it means I can only look at them.... and won't have enough money to put gas in the tank to go try them on the weekend.  That's pretty much the bottom line for me.  I'd rather be on the water than sitting home in the garage looking at all the new lures I've purchased.  My last purchase was a $15 rod at the outlet.  It's a 7'10" m/h split grip, light as a feather no name rod that feels absolutely amazing and I have it coupled with a $25 half price Academy H2O Mettle reel.  $40 combo vs. the $350 Falcon/Lews combo I would love to own, means more time on the water.  I'm proud of that rod and may even post pics later!!