I have no doubt that it would draw a crowd, but I question the motive. The info and product is already out there, easy to find for anyone interested in either getting into FF, or looking for something to serve a specialized need. Plus there are clubs and forums for comaraderie,outings and sharing of skills and experiences. Leave the product showcasing to the retailers in their shops.
It is my opinion (and I'm sure this is going to rub a bunch of you the wrong way) that FF is being somewhat overly promoted.
Sure FF is a great sport, but it is also at a pretty good balance point already. I watched Bass fishing (as a sport) go completely stupid with "pro staffers" and "reps". In Bass fishing nobody buys much from smaller retailers anymore because EVERYONE knows SOMEONE who's father, brother, or best friend is a "rep" or a "pro-staffer" and can "get them a deal" or better yet, the holy grail...a sponsorship It is rediculis and I see FF headed in the same direction. Lately it seems that everyone that is into flyfishing is agressively promoting something, and frankly (to me) it is starting to get an old familiar smell to it.