I use rods that have a fast action with a lot of tip flex so that I can tell if the plug/crankbait is working properly. For that reason (and the fact that they moved with the rest of my stuff), I use steelhead plug or Hotshot rods. They've enough backbone to handle a striper, yet the tip is soft enough to show the bait's vibration.
I also like the fact these rods (generally) are 8 ½-feet long as it spreads the lines, which reduces tangles.
Having said that, I also use fairly soft, seven-foot rods off the stern of the boat as length isn't an issue there.
For line counters, I am using Abu Garcia 5500 line counters, but this spring will be running the new Okuma Goldwater line counter. It's low profile and smaller than the 5500.