I think you've got a few good points, Al. Yeah, they're superficial and ratings driven. Trotting out a so-called expert to color a story has become SOP -- but there's little true journalistic effort. It's mostly filling time with eye candy and promising even better stuff right after the commercial.
Last night I broke my rule and flipped around the cable news channels looking for information on the OKC tornado. Now, I understand that it's very fresh and things are unfolding, but what a flipping waste of time that was. And aggravating. CNN put a swimsuit model and a slicked-back grease ball in front of some fancy animation. They weren't content reporting the EF4 and 1 mile wide info that the authorities had put out -- they had to jack it up to a 5, and put it at two miles wide. No support for that, no explanation, no context. They just moved up to the next whole number. But, she was hot.
I find the best news coverage in a handful of the large newspapers -- New York Times, LA Times, other big-city papers (Phillie, Boston, Miami, etc.) Sadly, I can't put the Star in that category. Network (not cable) news (web, not TV) is secondary. They'll get into some depth and usually keep it pretty 'newsy'. Our local TV stations web sites are a joke. The writing is poor, with typos and grammatical errors, and often factually incorrect. They're so cluttered up with advertisements, bikini-clad women or tantalizing Kardashian teasers that it's laughable. Our local business rag misreported our earnings release last week, calling a $5 million gain a loss. It's not the first time they goofed.
I'd love to think Scott Pelly's point will gain some traction, but I doubt it will anytime soon. I think the news reporting system as it stands now isn't sustainable. There's just too much with too little quality to keep people coming back. We've seen newspapers and news magazines fail, and others go to online only. My tummy tells me that trend continues, but also that local channels and network news -- especially 24-hour cable-style -- are going to need to drastically change their model. I'd bet there are a lot less of these outlets 5 to 10 years down the road.