I'm not sure what fines you are talking about, I assume with oil companies you are talking about oil spills. These are preventable an are ecological disasters that deserve fines for reasons much worse than killing birds. I don't agree with fines for power lines killing birds, and if a structure such as a windmill is approved for a certain location I don't think they should be fined either, they must look at where they put them and not set them up in an area that funnels migrations.
That's exactly the reason we need to REQUIRE solar or wind in new construction. You make ita requirement for the whole country so the playing field is leveled, these companies start raking in the money which leads to their subsidies being lowered. Prices should also continue to decrease on this equipment and technology will improve. I won't pretend to know anything about the problems with roof installation, but with the great minds in this world it is surely a problem that can be overcome, if not we are in big trouble because it can't be that tough.
Sure people will complain about this for a few years, but the requirement will soon become an afterthought, and lower power bills and a cleaner environment will be the payoff. Seems like a win, win, win, situation (unless you are an oil, gas or coal tycoon).