Just out of curiosity I looked to see what was the oldest bait in the boxes that I carry, and it turned out to be a floating Rapala F7 in blk/silver. Pretty sure I have had it since I was a teenager.
Second oldest is either a Baby Torpedo in "baby bass", or a Pop-R in silver/blk.
The really cool thing is that I can vividly remember every good sized fish I have caught on those baits even though it has been MANY YEARS AGO.
I can remember where, what boat I was in, and who (if anyone) was with me.
I should really hang them on the wall, cuz if I was to loose them now I think I'd cry.