I saw the same commercial. I commented, to my wife, that they didn't have a clue what they were doing. Two handed 10+ wt fly rods on an obviously small stream? Then the old man, who is supposed to know all of the important stuff is showing his grandson a big old style red and white plastic bobber. Not a strike indicator that some call a bobber, an honest to goodness bobber. LOL.
This is not the first one I've seen either, and all are pushing drugs on our elderly. I'm waiting for VIAGRA to produce a fishing commercial with someone using an obviously over sized rod.