People naturally look for an easy solution, but in fishing as in life, there isn't a magic bullet. If they'd invest as much time in learning about their quarry as they do searching for the easy button, they'd catch a lot more fish. Truth is, bass really aren't that hard to catch once you manage to get around them. It's the getting around them -- and the right ones -- that can be tough. So, the more time and effort you put into learning all you can about the fish, the more you're gonna catch.