As consumers we want our equipment to last forever. We demand quality. Manufacturers hear that demand and they deliver a quality product that lasts and lasts. But how can they survive like that. Imagine you sell milk. The milk you sell is expensive but one gallon lasts 10 years. In the beginning sales are great. Everybody wants what you are selling. But that isn’t a very good business model. Because once everyone has your milk then sales are going to suck until everybody needs more milk. So you introduce new and improved milk (with 1.2 million ball bearings). It’s basically the same milk but it lasts 15 years. And of course everyone has to have it because it’s the new thing and all the cool kids are doing it.
So there we start the vicious cycle. We are not buying off of need as much as we are off of want. There is so much demand on manufacturer’s from both the consumer and investor side that they have no choice to keep improving and charging more. It’s the only way they can show growth in most cases.
But I’m not innocent of any of this. When I fished a lot of tournaments I always had the best gear that you could buy. Always.And I just replaced a good working fly reel with another mostly because the new one would look better in pics. Yep, I’m that guy.