I find it odd that LC has always charged $15-20 bucks for a jerkbait, crank, topwater, etc and then they come out with a swimbait and charge basically the same price as their other hard baits. Market prices are all over for hard glide baits from $20-$300 bucks but average somewhere in the $30-$50 range for a 7" hard swimbait. Figured LC would charge more to reflect current market prices for such a bait. I thought their Real Bluegill they came out with last year looked good but haven't heard if they are any good or not. It's a multi joint not a single joint and glide baits with one joint are the rage these days.