Hence my facetious quotations in my comment. He and Luck E Strike ripped off the Vision 110. So what. The fishing business is monkey see monkey do, always has been. A lure gets hot, every manufacturer comes up with essentially an idetical twin or with maybe a slight variance so they can call it their own. How many knockoff Keitech Swing Impacts are out there now? How about the Sweet Beaver? How about the Lucky Craft Gunfish copies? How about Wiggle Wart copies? Yeah Luck E Strike tried that too with the wart hog which was an epic failure. I could care less if a company knocks off another design. If it's cheaper, works as good or better then I am going to use it. Competition is ALWAYS a good thing. Always.