Let's sing along with the bouncing ball...
1. Post title is "Sign of the Times"
2. Pictures of weapons on a company mailing advertisement not normally associated with "outdoor" pursuits from a world class outfitter is shown prominently.
3. Poster posits that said outfitter knows its customers.
4. Subsequent response from most others on forum, is, at once, hostile, sarcastic, offended,passionate, and, beyond scope and intent of post.
5. This is quite natural when guns, weapons, rifles, home defense, the Constitution, women, dogs, sports, music and potential male partners are the subject.
6. Regardless, look at an advertising mailer from Cabela's from 2004. 10 years ago.
7. Things change. Sign of the times.
BTW: In Japan, it's called "tentacle porn."