I'd say that in theory, bass see color fairly well, as well as we do, maybe not, but if you're going to rely on science as far as what bass can see, then they can see color. Does it matter? I'd say sometimes, but not all the time.
"Now for the most popular question we biologists get about bass vision, do bass see color? Without a doubt, yes! Not unlike humans, bass have cellular structures in the retina called cones and rods. Rods allow an animal to see black, gray and white in low-light conditions, while cones allow an animal to see color. The exact kind and quantity of cones in bass is uncertain, but the plentiful existence of cones, along with related research, indicates that color selection can be important, depending on the conditions."