I agree Jerry has the right to voice his opinion. I am not offended at all. God bless America for that. This also means we all have this right. Soooo, I respectfully disagree that color doesn't matter. When I came out with the purple and chartreuse rouge over 30 years ago, it would out fish any color on the market on Table Rock at the time. I guided for 17 years on Table Rock and there were many times my clients wanted to throw their favorite colors instead of the pc rogue. The pc rogue would out fish their colors every time and they would switch. The first year I came out with it, it won tens of thousands of dollars in tournament winnings with many bags over 20lbs. Now, just about every manufacturer has that color or some variation of it. How many times have you been fishing with a buddy and your both throwing the same style lure in different colors and one of you was catching all of the fish until the other guy switched colors. Try catching them on a shad colored wiggle wart when they are eating green crawdads and see how you do. Jerry won two boats throwing a white spinnerbait. Would he have won them on a chartreuse or black spinnerbait. Probably not. White was the right color at the time.Then, you get people that say these pretty custom painted baits are for catching fisherman. This is true. Fisherman like Larry Nixson, George Cochran, Stacy King, Randy Blaukat, Tommy Martin, Gary Klien, John Sappington, Brent Chapman, Robbie Dodson, Bill Beck, KVD, Mike McClelland, Buster Loving, and of course our own Bill Babler plus many, many more. Thanks to everyone who has purchased my lures over the past 30 years. Color does matter!