Cabelas and Bass Pro aren't too much different in my book. They both sell brand names, plus their own products. It always seems when there's a sale, it's only the stores brand and not the manufacturers brand...or at least that's the way it seems as of late. E-Commerce will eventually bring them all down, to a certain extent. In the old days you could rely on the expertise of the guy behind the counter, but the informed consumer can use the internet to find out virtually all the information he needs to make the correct decision on-line.