Funny Bass Pro story.
A few years back I was in the process of selling Tracker Marine 100K worth of laser scanning equipment to help design their new hulls. It was down to me and my main competitor. I was trying to connect a little with the buyer and the plant manager, so I told them that I was a fisherman, thinking it would strike up a conversation. Well, the first thing they asked was what brand of boat do I have. Uh Oh, I told them it was an Xpress...they both looked at the floor. Yikes, I then told them the boat was given to me for services rendered at the Xpress factory. Well, I won the order anyway