I used to buy G Loomis rods, I would buy the middle of the road one, which I think was the IMX, I wouldn't spend the money for the GLX. I now buy rods that on sale at Bass Pro or Cabelas. I sometimes buy St. Croix or G Loomis but only if they are on sale. It seems that carbon graphite technology has improved to the point where greater competition has forced the price down. So I think the rods around the $100-$150 are as good as the ones we paid $300 for 10 years ago. I think a guy would be much better off to cheap out on a rod than a reel. I would buy a $200 reel much faster than I would buy a $200 rod, as a matter of fact, I rarely pay more than $99 for a rod anymore. The one exception is my G Loomis crankbait rod that is the finest rod I've ever owned.