That is the reason that I can always put people on fish. I challenge everyone to take me to the worst spot on the lake and you can always catch fish on the ned. It only took me about two years to try it, after one of local pros told me about the ned about 5 years ago. The beauty of the ned is that it will catch fish 365 days a year, not a seasonal deal like so many of our baits. Agreed, some days there are better and more enjoyable ways to catch them. If I was lost in the wilderness and could have one lure to survive on it definitely would be the NED.