I don't throw the real expensive stuff in the creeks. I will throw Lucky Craft 78's though. I think their Nishiki, Ghost Minnow, and Chartreuse Shad. I also like some of the Bass Pro jerkbaits. On Creeks, I fish jerkbaits on a Browning Medallion 6 ft short grip baitxaster with 12 pound mono. It's a compromise all around rod meant to fish crankbaits, jerkbaits, Topwater, and buzzbaits.
On lakes, I'm using Berkley 100% Fluro in 10 lb on a St Croix Avid 6'8" Medium XF baitxaster. It's the combo I'm most comfortable with at this point, but it wouldn't hurt my feelings to find a better setup.
I use McStiks, LC Pointers, and Megabass 110's. I'll also throw 110 + 1's ,McRips, or LC 78 DD's if I feel like I need to be deeper.
Soon I hope.