Just my opinion ... the more BASS insists on glorifying everything but the real essence of fishing, the more cockiness, rudeness and entitlement there is going to be on the water. Lots of people emulate the pros, and that's what they're seeing them do.
It used to be that Ray Scott and others preached the importance of tournament anglers showing extreme courtesy and professionalism on the water. Now it's all about brighter boat wraps, acting like a complete psycho when one boats a fish, and generally being a total spectacle.