Bass Pro carrying Daiwa again

[kjackson]

19 hours ago, abkeenan said:

Also a good point about the Pure Fishing deal. Doubt it will mean much to Abu, Pflueger , Penn (Saltwater guys) and Fenwick (I think they have a river rat following?).  But Mitchell and Shakespeare I could see being condensed into one. I think I also heard that Spiderwire will be no more. I guess Berkley will just take on that line (pun) and call it something else like Trilene/Fireline Whatever Braid.

The word in the trade but is that Newell will retain Berkley, Abu, Penn and Shakespeare. The other brands will be sold or shuttered.  Shakespeare sells a ton of combos and kid kits, and that volume is significant. While it's too early to say what the "no vertical marketing" approach means, so far the company let go 30 of its 31-person marketing department (the remaining person will go in June), and pro staff folks are losing sponsorships. Given that the new owner says it will trim $500 million from Pure Fishing's operating expenses, I think the company will become not much more than a skeleton compared to what it once was.  I imagine Berkley Bedell is rolling over and over right now.

I can see Berkley products being sold in the big markets: Bass Pro, Cabela's, Wally World and maybe a few other big box stores but not a lot of other places. If nothing else, it will be interesting to see how the holes will be filled.

[Hammer time]

The sale of Cabelas to Johnny Morris is not a done deal, government has stepped in and may not allow the sale. 

[vernon]

13 hours ago, Hammer time said:

The sale of Cabelas to Johnny Morris is not a done deal, government has stepped in and may not allow the sale. 

Johnny, meet Donald!

[fishinwrench]

Interesting.  On what grounds?

[Hammer time]

Anti monopoly.

[fishinwrench]

Oh cool.  Will they sanction GE too ?