Longer rods with softer actions allow for longer casts which acts as a pendulum to launch the bait.Sometimes you need to be off the bank a long ways to catch those suspending fish.slow is better in the winter.I used to weight my own stickbaits before you could buy them that way,like 40 years ago.One other tip is to make sure that the bait tracks straight back to the boat on a straight retrieve ,that will insure the bait will work properly on the correct retrieve.Patience is the key when working one this time of year.You could just throw an Arig and you don't have to worry about any of this.Talk about hard hits,you wont believe how hard they will bite that outfit.