According to a fishing buddy, they are Yo-Zuri Max Action crankbaits. Here's a shot of some he has. Not the greatest picture but they look identical to me.
Or, maybe this one:
https://www.ebay.com/itm/YO-ZURI-Max-Action-Shad-Rattlin-Crankbait-2-3-4-Fishing-Lure-Made-in-JAPAN/351982094082?epid=0&hash=item51f3c48702:g:anIAAOSw2xRYg8so